Hey! It’s Charlotte from the customer service team 😊 One of the most common questions I get is “how do I create custom embossings?” so I’ve put together a super simple Canva tutorial to help you out! Why Canva? Canva is an easy-to-use online design tool that makes design accessible to everyone —no need for complex software like Illustrator! With a library full of modern fonts and illustrations, your ability to create beautiful, custom embossing designs for your clients is endless. 1) Gather Inspiration Start by heading to Pinterest to collect inspiration for your To View More >>

Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Digital galleries are a great way to share your photography, there’s no denying that. But after the party they’re out of sight, out of mind. That’s why offering printed products isn’t just a nice extra — it’s a powerful way to stay present in your clients’ lives. Framed prints, canvases, albums and keepsake boxes turn fleeting memories into something tangible, emotional, and enduring — and keep your brand front and centre. Scroll down for our special offer! Need more convincing? Here’s a few reasons why you should be selling products: ✔ They To View More >>

A strong online presence is essential for professional photographers looking to grow their businesses, and one of the most effective ways to do that is through blogging. “Blogging” might sound a bit old-fashioned these days, but really it just means any website or page that you update regularly. It could be about your clients, your images — or interesting stories about either of those. Regularly updating your website will not only showcase your photography skills but also boost your website's search engine rankings. To drive people to your site, earn customers and make sales. To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We spoke to Joel McDowell, a Taupo based photographer who aims to evoke emotion in people through his work, and capture the hidden gems our beautiful country has to offer. How do you stay inspired?  That is a good question. Surrounding myself with other creatives, in all mediums and experience levels, is a good way To View More >>